What's Happening

@TweetShirtsCo Campaig

What: Waffle is rolling out the TweetShirts campaign. When twitter users tag @tweetshirtsco in a tweet they want to keep, they will automatically be entered for a chance to receive a free custom tee. All they have to do is tweet, tag @tweetshirtsco, follow, and wait for their tweet to be retweeted and liked. The top ten tweets will receive a hand-made tee. 

When: February 8 - 29, 2016

Where: Twitter @TweetShirtsCo, Tweetshirts.co

Why: The idea for TweetShirts started with Waffle Creative Director, Salem Roberts, basically by accident. But really, those tend to be the best ideas. Tweetshirts is a way to make noise from social media rather than having words get lost in it. Technically no one thinks about t-shirts anymore. But Waffle is bringing back that intentionality with 140 characters. Waffle is making social media personal again. The idea is to open up a new way to connect the abstraction of social media in a more visceral way.

Who We Are: 
Waffle is the brainchild of Wesley Belden. The idea came to him when he was sent by an automobile company to Facebook to explore the details and reviews of a vehicle where a friend of his suggested a different retailer. Belden went with the other retailer because the original lost the control of that interaction by sending him away. Now Belden has created a way for any company to keep clients in the right place to see its best content. 

It lets people interact with the best of a company’s social media, without leaving its website— empowering business owners to tell the story of their brand. All they have to do is sync their social media accounts to Waffle, select the posts they want to highlight and then showcase them on the website. It’s everything. All in one place.


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