Consumers love to give feedback. If you’re like most restaurants you’re quick to share your positive reviews, hoping that nobody sees the negative ones. Managing those two extremes might seem impossible, but thanks to services like BrandYourself, it’s getting easier to control the way that people perceive your brand online.
BrandYourself is like the ‘flashy thingy’ gadget that could wipe your memory in the movie Men in Black. It allows you to label search results as positive, negative or unrelated to you so when people search for your name, they'll only find what you want them to. For a small price, you can even hide results so people can’t find them at all. This is a big step closer to being able to completely control your brand reputation.
For restaurants, this means they can assure that their best reviews make it to the top, increasing their control of their image. While different services began allowing people to pick and choose what they see, it’s only recently that business and individuals have the power to choose what can be seen about them.
A great example of taking control of your brand can be seen through the rebranding of Domino’s in 2010. Domino’s greatest competitive advantage was how quickly they were able to deliver pizzas. Unfortunately, this meant using mostly frozen ingredients that left their customers less than impressed. Enter new CEO J. Patrick Doyle, whose first task was to fix the seemingly broken recipe. Once the recipe was perfected, ad campaigns were released with Doyle himself addressing their negative reviews. By addressing their faults and showcasing their improvements, Domino’s was able to gain a new level of respect, raising their customer satisfaction ratings from 69% to 81% from the years 2000 to 2013. All it took was the company taking pride in their reputation and apologizing for their mistakes. By Patrick Doyle taking charge of their image, they gained a new wave of customers.
Gaining control of your brand reputation can be done with these few simple tasks:
- Showcase the best reviews. This allows consumers to find out all the great things about your business, encouraging them to pay you a visit. It also lets you move the less-flattering reviews further down the search results so they aren’t the first things people find.
- Increase your online visibility. There are ways to get your business into the top 10 search results on websites such as Google. Through BrandYourself, you can find tips on how to increase your visibility.
- Improve overall business. By finding these insights on your business and seeing what consumers see when they search for you can help you improve aspects of your business that people might not be thrilled with, as well as focus on the things people enjoy.
Now, more than ever, the importance of businesses being able to pick and choose which of their reviews, posts, and other media will be viewed in their main search engine results is increasing. Having complete control over your image is the ideal end goal for businesses and as technology continues to evolve it’s easier than ever before.