Showcasing the voice of your customers on your website and social media platforms is a smart and savvy way to fuel your current brand positioning and differentiate you among your competitors, even within your industry.
If you’re like many digital marketers, you’re always looking for that half-step that puts you just enough ahead of your customers to attract their attention and keep them coming back for more. We’ve created a quick cheat sheet for you to work through each channel in your marketing planning
- Instagram. Because of its visual nature, Instagram is a great resource for rich user generated content that really showcases the experiential nature of your brand. For restaurants especially, Instagram as a resource allows you to curate and catalogue foodie pics taken by your patrons, as well as videos of events. If they don’t mention you directly, do a quick search for common hashtags used at your place of business. You can also check your geo tag.
- Twitter. If you’re looking for customer testimonials that are short and sweet and validated, Twitter is the place to search. Not only are customers commonly vocal about their positive experiences, if you’re lacking in content from them, you can always ask or run a reward campaign for feedback.
- Facebook. This is where a lot of stories live, blog articles and even official reviews that customers are posting of your brand. Outside of using this to pull content from demographics that wouldn’t normally use Twitter or Instagram, we recommend using Facebook as a place to pull user generated content that you can showcase in your blogs and then repurpose again and again across your social channels.
Using your customers to fuel your brand positioning is powerful because it validates your brand and the experience of your brand in a way that your words never could. Since we’re on the backend of Valentine’s day, think about that guy we all knew in college who was always taking himself up at the club. Now contrast that with the guy who gets talked up by someone else before you’re even introduced. Who would you go out with?