Restaurants have an incredible opportunity to further instill positive emotions within their customers by showcasing them interacting with the brand on the company’s social media page. Not only does this action help support brand loyalty, it also reinforces the customer’s individual identity.
It’s no secret that our CEO, Wesley Belden has a favorite spot in Nashville. You can usually spot him on the weekends having a good time and playing shuffleboard at Rebar in Nashville.
When asked why Wesley likes Rebar so much, he says, “I go there because it’s a casual environment. The service staff is incredible. They have adult activities. They have a fantastic outdoor patio. One thing they do well better than anyone else is their service.”
Recently, Wesley was featured in the Cover Photo on the Facebook Page for Rebar. Here’s a copy of the image. For Wesley, it wasn’t just flattering. It was awesome.
“It cements my belief that I am the world’s finest shuffleboard player.” He says. Being featured positively connected him to the things he loves, but that’s not the only thing that restaurant marketers should pay attention to. What Wesley did next is crucial.
Below is a screenshot from his own personal Facebook. Wesley shared the photo. He tagged Rebar in the photo. 80 people liked the post and 5 people commented, including Rebar (good job guys!). That post garnered over five times as much engagement than any other post that Rebar made on Facebook in the past year.
Rebar’s reach was extended with only one photo tag. They were able to reach a significant group of people that they wouldn’t have otherwise reached and they did it in a positive way. That’s the power of showcasing your customers on social media.
Now Rebar does this on a regular basis with other people that represent their target demographic and ideal customer, but what if they also showcased these customers on their own website?. Not only would the posts be shared on their customer’s own social media profiles, but they could easily drive traffic to their website as well.
Showcasing what your customers are saying about you online is a win-win. It’s a provides a unique and positive experience for the customer and has the potential to increase your restaurants social media marketing reach online. When customers are excited and posting about you online, your network increases. It’s nothing short of digital word-of-mouth, but the difference is that you’re the one facilitating the conversation